The Readability Group
Words matter and need to be chosen carefully for maximum impact. But how those words are presented, how they look, is often neglected. This can negate the effect of carefully crafted content.
Choosing the right typeface and adhering to good typographic practice, not only helps support words and statements but in many cases enhances accessibility which helps you reach a broader audience.
Accessibility of written communications consists of three pillars: emotional, functional and technical. Each is unique in its definition and reader requirements, and each has to meet the reader's expectations. It is in their combined completeness that the written word achieves optimum impact on the reader.
We identify three main categories of accessibility in written communications: emotional, functional and technical. Each is unique in its definition and reader requirements. And each must meet the reader's expectations. When combined, the written word acheives optimal impact on the reader.
The Readability Group aims to optimise typographic accessibility. Inevitably, there are compromises that need to be made that may affect maximum performance in one area to ensure it's satisfactory in others. Our passion is in typographic best practice in respect to accessibility.